INSIGHTS YOU NEED

OUTBOUND ONLY?
If your programs are still focused solely on outbound marketing, you are quickly falling behind those who are cracking the inbound code.

FOCUS ON EVENTS
Find out how to strategically approach events and concentrate your spend to propel you beyond those being asked to exhibit more with the same resources. 

RESEARCH RULES
Inform your corporate & marketing strategy with market research to get an edge.

CONTENT IS KING
Fuel your content marketing programs with research and you are already where many marketers want, and know they need, to be.  

PRACTICAL BENCHMARKS YOU WANT

>  How are most companies measuring the overall success of their marketing programs?

>  What tactics are marketers using most often?  More importantly, which ones are they finding to be most effective?

>  Where are marketers assigning their marketing program budgets?

>  What program saw a 25% jump in use?

>  What are the biggest challenges most marketers in our industry are facing?

>  What opportunities are our marketers most excited about?