79% of CMOs have their own IT budget, but only 50% of CMOs and CIOs deploy joint projects.
Only 12% of CFOs say their CMO is excellent at connecting marketing projects to return on investment.
Only 54% of CMOs believe that their sales and marketing organizations work well together.
B2B companies' inability to align sales and marketing teams around processes and technologies cost them upward of 10% or more of revenue per year.
Go back to the beginning. Let this guide help you identify the conversations you must have with your executives to allow marketing to get in line with the C-Suite, prove its value and effectiveness, and earn the seat at the table it deserves.