THE FOUR R's OF QUALITY CONTENT MARKETING

LEARN FOUR KEY TRAITS THAT CAN HELP YOU ACHIEVE YOUR GOALS AND DEMONSTRATE SUCCESS

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INSIGHTS YOU NEED

Relevant Address your customers' pain points. If the content provides credible information, readers will join the conversation.  

Readable Focus on the essential challenge your customer solved with your product or service. Tell their story simply—no long words needed (or wanted)!  

Referenceable Ensure content is reliable, objective and from a trusted source. Clearly cite the author or research behind the material. 

Reportable Plan ahead to provide data and analytics to measure impact of content. Marketing analytics can help.  



DID YOU KNOW? 

  • 65 percent of participants called content marketing their “most exciting opportunity.” And it’s not just talk; 97 percent of them have allotted a budget for content marketing.


  • Content marketing is considered the second most effective lead gen tactic, after events .Yet, only 29 percent of those surveyed said they are measuring their content program’s effectiveness. 


  • Worse, a full 50 percent said content marketing is “very difficult” to implement. In this paper, we break content marketing down into practical basics.