Relevant Address your customers' pain points. If the content provides credible information, readers will join the conversation.
Readable Focus on the essential challenge your customer solved with your product or service. Tell their story simply—no long words needed (or wanted)!
Referenceable Ensure content is reliable, objective and from a trusted source. Clearly cite the author or research behind the material.
Reportable Plan ahead to provide data and analytics to measure impact of content. Marketing analytics can help.
DID YOU KNOW?
McDonnell Group, Inc.